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Malaysia Airlines launched a contest on Monday, inviting travellers in Australia and New Zealand to submit a 500-word answer to the question: “What and where would you like to tick off on your bucket list, and explain why?” The original URL (now taken down) was http://www.malaysiaairlines.com/au/en/campaign/bucket-list-contest.html

For an airline that has lost two planeloads of passengers, this was clearly a PR disaster. See my previous post

They’ve now changed the text to ‘What and where would you to tick off your to-do list, and explain why?’ and new URL: http://www.malaysiaairlines.com/au/en/campaign/win-monthly-prizes.html

The word ‘like’ missing from their sentence above reflects the hurried stress of the editor.

The airline said in a statement on Wednesday. “Malaysia Airlines has withdrawn the title of a competition running in Australia and New Zealand, as it is found to be inappropriate at this point in time. The competition had been earlier approved as it was themed around a common phrase used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.”

Only open to Australian and New Zealand citizens age 18 years and above holding a valid and paid Malaysia Airlines-operated flight bookings purchased from the Malaysian Airlines website this year.