18th September 2017 uodate: looks like the offer has been downgraded and now offers only 9000 avios – so not worth going for unless you actually want a subscription.

30th August 2017 update: I received an email with a voucher code. It was easy to visit avioisvouchers.com and enter my British Airways card details plus the voucher code. I then had another email to say my account would be credited in 5 days.

The Irish Independent has an offer whereby you they’ll give you 18,000 Avios (BA, Iberia, Avios.com) if you take out a year’s digital subscription to the Irish Independent Newspaper. That’s a pretty good deal – I’ll use London Heathrow to Prague as an example:

  • Average cost of an LHR-PRG economy ticket £80 (EUR86) – this ticket is likely to be a hand-baggage only fare and almost impossible to change or refund. But you would earn BA tier points and Avios points.
  • Typical Avios redemption for a LHR-PRG economy ticket 4500 plus £17 fee – on this ticket you can check in luggage and also cancel for £17. Changing the flight might even be free.

So for EUR 40 plus £17 you’ll have a better ticket for less cost. The downsides are; don’t earn status nor Avios, award tickets aren’t always available, especially on popular flights.

I just purchased a subscription. I had to enter my email, create a password, enter my  address (can be anywhere in the World) and credit card details. I received email confirmation with a PIN that can be used to access my subscription – which I’ll pass on to an Irish friend of mine.